Today, a free track is available from the upcoming record that I did with Brian Eno. I’m hoping that folks will be pleasantly surprised at the direction we’ve taken and the final result. Since it’s only one song, it may give a skewed taste of the record, but many told me it’s their favorite track — I guess we’ll see.
I’m also wondering whether the web-curious will allow news of the album to spread more or less by itself. In the past, I might have undertaken all kinds of expensive marketing plans to prepare for a record release: there would be a teaser, live shows, posters, magazine ads, interviews, and advance CDs sent to writers and reviewers. We’ve done a few interviews, but that’s about it. It will be interesting to see if audiences find out about this song — and the record — without all those marketing techniques, and solely through Internet word-of-mouth.