We attend a gala opening of the Broad Contemporary Art Museum, a massive new wing of the County Museum here. C has many, many pieces in this new wing, so they flew her out for this. (Eli Broad has amassed more of her work than any other collector.) The County Museum is situated on a massive park site off Wilshire Blvd, which is also the location of the famous tar pits. As you approach the museum complex from the east, one of the pits is plainly visible — a small black lake can be seen just off Wilshire Blvd. A white statue of a struggling wooly mammoth sits within it. The animal is depicted lurching and crying out, so we can imagine the theoretical scenario.
When the rains fall, these bubbling ponds of tar and oil emanating from beneath the LA geology become covered in a thin layer of water. Long ago, prehistoric critters, seeing only the aqueous top layer, would wade in the pond thinking it was comprised of fresh water, inevitably becoming stuck in the black goo. Nearby, a covered pavilion houses a dig that has continued for decades, uncovering lots of bones and fragments. Somehow, the sight of giant beasts stuck in tar pits amidst the backdrop of LA’s extreme luxury and urban sprawl seems a too perfect metaphor: big lumbering creatures lured to their demise by what they think is a lovely sparkling fresh water pond…or something like that.
Outside the museum entrance, valet parking attendants await newcomers, systematically arrayed so that no one has to wait too long to be relieved of their car. We have a rented Prius, and I overhear one of the parking guys asking another if he knows how to drive it. (They don’t start like regular cars.) Guests are immediately dumped onto the red carpet and I ask C if she wants to let the photographers get some snaps or just run for it. Too late — a young woman quickly attaches herself to us and makes us stop every few yards, allowing pack after pack of photographers to get their snaps. I’m kind of game, up to a point. At each stop, I urge us on after enduring a minute of flashing bulbs. C is taken aback, blinded by the barrage of flashes, which I suspect she must have also endured at the various NY fashion shows she has attended; but this is more drawn out and structured.
The actual entrance features a collection of vintage cast-iron lampposts from LA County, painted light gray by Chris Burden. I read about these somewhere. He bought them when he heard that these and other bits of civic detritus were being sold or auctioned, and then he stored them on his Topanga Canyon property. Now he has declared them a “piece” and I assume has sold them to the museum, or to Eli Broad, the developer who funded much of this wing.
The elevation of an individual’s personal collection of curios to the status of an artwork in it’s own right seems increasingly common these days. Recently, a NY gallery featured an artist’s collection of kitsch sculptures of a monkey holding Darwin’s skull. It seemed like an eBay collection to me — charming and wacky if I saw it at someone’s house, but presented as a stand-alone artwork?
The artist Francis Alÿs did a similar thing last year at a museum in NYC, where he presented his collection of found paintings of the same Mexican Saint. Some were refined, some crude, and they filled the whole place — again, a sort of eBay collection as an integral original work. Or not. My friend Ford has some wonderfully eccentric collections: grotesque clown dolls and paintings, a whole series of bottles made to look like logs, yardsticks.
Jim Shaw, the LA artist, did something vaguely similar years ago when he presented his collection of paintings he’d picked up in thrift stores as “his” show. (This was pre-eBay.) It was great, and the book of these paintings was and still is inspiring. He picked out the weirdest and most disturbing, the creepiest and most surreal artistic attempts I’d ever seen. In a sense, the show was really about his eye and sensibility — and the objects had obviously been diligently accrued over quite a few years. Together, these paintings suggest a mass of dark, twisted creativity lurking beneath the amateur Sunday painter — a deep strangeness informing some “unprofessional” art making. The intimation is such that this unusual and powerful creativity also lurks beneath the country at large. It was a powerful show.
We wander around the throngs of black suited elderly men, and women dressed in unusual gowns. I comment that the age of the folks at this gathering made me feel young.
We aren’t yet allowed into the new museum wing — that prize would be saved for later. Instead, we are herded into a huge enclosed tent the size of the Parthenon, through a dark, covered passage, containing small, isolated pools of light.
The new wing is the pink and blue boxes seen below (shouldn’t those colors be reserved for Miami?) and the tent is the big gray thing behind them. The other wings of the museum are over to the right, and further over are the tar pits.
Photo: J. Emilio Flores for The New York Times
Inside the tent, huge white cubes the size of small houses hung from the ceiling, the BCAM acronym on their sides, and some abstract projections undulating on their bottom surfaces. We found our seats and were served some food as various speeches congratulate Broad, Renzo Piano (the architect of this extension), and others, one after another.
Afterwards, Lionel Richie, Nicole’s “father”, takes the stage and sings about being easy like Sunday morning. I head to the restrooms. Kind of shocking that a place purporting to support innovative and groundbreaking contemporary art plays such middle of the road music. Well, OK, if they’d asked me to perform while people finished dessert and networked, I’d have said no, so maybe it’s not that surprising. And maybe contemporary music requires an investment of time and a bit more focus and involvement — whether it’s academic, quasi-classical, post-rock or electronic — than the average work of contemporary art. So maybe that explains the disconnect as well.
Lionel and Co., leave the stage and a second smaller platform descends from the ceiling, hosting a piano player and a fiddle player — and maybe a third musician? — playing a version of Led Zeppelin’s Kashmir! Duh duh duh — duh duh duh — go the grand chords, while the violin (it sounds like there is more than one) does the Indo-Arabic fills and licks that lend that classic rock tune its exotic identity. It’s a great song, but not what I expect to hear right now. And this slightly lounge version of it — though still powerful — is less than thunderous. It’s been somewhat tamed, even though it’s still a nicely weird surprise.
It’s not long before the little stage ascends once more to prepare for the coup de théâtre — the wall of the tent separating us from the new wing suddenly drops (a trick I’d seen in quite a few Kabuki shows) to reveal a walkway leading to the huge, illuminated buildings. On either side of the walkway there are some fiddlers made up like the blue man group, only these ones have bald heads painted red (to avoid copyright infringement?) They’re situated on either side of the walkway, on a lower grassy area, on a grid of little plinths, sawing away as the Zeppelin tune continues.
The museum wing is enormous. There is more space inside than in two of the major NY museums put together, or so I hear. On the outside it’s nothing spectacular — it will never be an architectural destination or a landmark like some other recent museum structures. But the building does its job. The large rooms are easy to understand and to navigate; they don’t distract or try to upstage the art, which is a relief these days. Even the stairs have been moved outside (a possibility in LA). So other than a large elevator, the whole building appears to be display space. Many artists, including C, have gigantic rooms devoted to (mostly) Broads’ collection of their work over the years. He seems to have collected some artists’ works in depth, seemingly ignoring others all together. Maybe, as is rumored, this is only a small sampling of his holdings, and this is just what he has decided to put on view here now.
In other cities, like Miami, some major collectors have built their own independent museums – separate from any city institutions — to display their private collections and curated shows of newly acquired work. They don’t have to contend with other board members or museum directors. Here at the LACMA wing, things are fuzzier — it is clearly a Broad showcase, but it’s also a county institution. Yet, the works don’t belong to the museum, they’re on loan.
The evening’s elaborate spectacle was, I suspect, the work of the folks who usually do “industrials,” its lavish fanfare the type usually reserved for trade fairs and at corporate shareholder events. I’ve always wanted to attend one of those, as they often employ the most advanced spectacle technology and money is generally no object. These things are deigned to hype the product, produce oohs and ahhs, and entertain the armies of shareholders and board members who have traveled from far and wide to attend. It’s true industrial theater: auto-ballets, smells, massive screens, sound and light are typical, so I hear. The public is never invited, but I still think maybe one day I’ll get to see one. I guess I am seeing one. (I had storyboarded my version of one for possible inclusion in my mid-80s movie True Stories, but that scene didn’t happen.)
I suspect that a spectacle on this scale can be ordered up pretty easily from one of those outfits, though I’d like to think that someday, someone might say, “Hey, why don’t we have one of the artists, or a contemporary theater director do the spectacle?” Julie Taymor is a no brainer. Or Robert Wilson (though the dinner might then go on for five hours). Or David Lynch. Or Peter Sellers or….
Same issue as with the music, I surmise. Why not make it as contemporary and groundbreaking as the art on display? Funny how things can be compartmentalized that way.


