Reading a New Yorker piece on Cy Twombly at the airport. It has some great aphorisms — "...conviction is overrated, Mere whim will serve just as well." What the article (a review of a Whitney show) leaves out is for me some of the most obvious points — his paintings challenge you to proclaim them as bullshit.
The bullshit part — the paintings are so barely anything, so purposely meaningless and wispy that, well, some look like poorly-erased blackboards and aside from giving one a newfound appreciation for art "found" in classrooms they could be said to be almost inconsequential on purpose. Something guaranteed to piss a lot of folks off who already suspect that Modern Art is a huge piss take at the expense of the common man.
They're undeniably beautiful, unlike the macho slatherings of some other abstract art… but that could be a problem for people, too — beauty, what's it mean? What's it for?
It's offhand, casual, but effete. That probably offends people too. It's aggressive in its quiet way. A "fuck you" that is all the more jolting because it's whispered, not shouted.
I begin a speaking tour today. Well, last night actually was the first date — at NYU, in NYC — the McLuhan lecture, which is sponsored by the Canadian government (I lived briefly in Hamilton as a child, so they said maybe I'm an honorary Canadian.
The talks are PowerPoint presentations about PowerPoint. I did some of these previously, some months back, mostly at places where my PowerPoint pieces were being exhibited — SECCA in North Carolina, and Eastman House in Rochester.
I decided that, like my other art talk, which is largely about the ubiquity of advertising and marketing in our lives and in art, this one would also not be about my own work. I'd seen too many artists and designers do talks that were basically a walk through their résumés — which one could just as easily find out by reading their books or even online — so I decided to try a different approach. In this talk I decided to try and talk about PowerPoint — what it is, how it came to be and what people use it for — and the various ramifications of all that.
It became obvious after doing just a couple of these talks that it was going to turn in to a standup comedy routine. PowerPoint is maybe the laughing stock of computer programs and here I am using it as an art medium and calling my talk "I [heart] PowerPoint" — well, all I had to do was throw up a typical PowerPoint slide with the usual bullet points and there'd be howls of laughter. I initially thought some of it might be mildly funny, but I didn't expect it to be as full of guffaws as it turned out. I wasn't disappointed, but now I sort of had to play out this turn of events for what it was. I felt that the laughs now had to keep on coming, and I had to keep the momentum going.
I'm not by nature a vivacious speaker — I am hesitant and maybe mumble sometimes — but I find the stuff that gets thrown up on the screen is amazing, funny and resonant — it's as if I am seeing it for the first time, and sometimes I am, as I constantly add slides to it.
I haven't gotten there yet, but I wonder to myself if I could even take this beyond being self-referential, beyond being PowerPoint about PowerPoint and make it a more emotional, conceptual and universal kind of performance — because it is a performance, a form of theater, one that uses very clunky and limited technology. I haven't discovered how to do this yet, and I don’t know if it will evolve into stand up with slides or maybe something altogether different, but it does seem possible that the slides are my ventriloquist dummy, or vice versa. One of us is the straight man and the other gets the laughs.
Amid all the guffaws I do manage to make some points, some of which have been made more succinctly or in greater depth by others, and I throw as many of them out there as I can. PowerPoint as a lousy conveyer of information (Tufte's argument), PowerPoint as theater, the idea that software has a point of view (Neil Stephenson is good on this), PowerPoint presentations as essentially phatic communication, etc. Here is where the audience often stops laughing, but occasionally I add a zinger that keeps the energy up.
According to a paper on PowerPoint by Jamie O' Neil that I received recently the percentage of communication that is non-verbal is between 65-93% (he got this from a book, Communication In Our Lives that I presume explains how these figures were derived.)
I'm not surprised... in fact I'd lean towards the upper end of the percentages. Part of this might be included under phatic communication — technically, verbal utterances that are not conveying a message or information in an obvious way. "How's your mom?" "New haircut?" "Want some coffee?" This banter establishes and affirms relationships, hierarchies, class and status. Sometimes the definition of phatic is broadened to include non-verbal remarks — ums and uh-huhs — but there's more going on than just verbal sounds and words. Gesture, posture, facial expressions, clothing — and that's just the interpersonal stuff — there's also all the visual and audio stuff surrounding and enveloping every situation and meeting. The room, the lighting, the way the chairs are arranged — and in the case of media, color, design, typeface, visual references — jeez it goes on and on.
The frustrating thing is that if indeed more than half our communication is non-verbal then why haven't we got words to talk about it? O.K., there are academic terms, but for most people it’s sort of denied that this communication exists because there’s no way to talk about it. Wittgenstein's the limits of my thought are the limits of my language, or vice versa. People certainly feel it — emotionally and intuitively — and may refer to it or allude later to what they felt as opposed to what was literally said. But other than mentioning body language stuff — twitching, scratching, slouching or stretching — a lot goes unreferenced. We can't talk about music, dance or love very well, either — but they're awfully big parts of our lives.
In other forms outside of meetings and conversations this gap is even more prevalent. In ads, displays, altars, graphic design, fashion, magazines, signage, architecture, television, movies, websites, on and on we’re being addressed and coddled and seduced and terrorized and we can't talk about it because we don’t have words for it. Visual "language" is a one-way communication.
The businessman beside me on the plane is twitching. He's fallen asleep with his inch-thick contract that he'd been marking up in his lap. He's doing that head bob thing where his head droops and then he jerks awake only to fall asleep again. Ouch.