Continuing from an earlier theme of imbedded advertising — that one was about the new TV shows being made by advertising agencies — now in a new twist Amazon offers a "film" for free and when you watch the film almost ALL of the products seen in the film are itemized below with thumbnail pictures and with one click you can buy them — the skirt, the wireless headset, the shoes, the phones, the had cream. So, the whole movie is one long imbedded commercial.
Does that mean we want to be "in" a movie... we admire those characters and by association using products they use we will be more like them? That's a traditional way of thinking, it seems to me. I don't think white teenagers really believe they're down just because they wear clothes like Snoop Dog.
I suspect that we don't so much admire movie characters (some of them are despicable) as we want to escape the reality we think we are in, and any alternative, especially one endorsed by a big media outlet, will do.
